Dear Reader,Mr. Boyd is very ill in his fight against cancer; yet he has received this response to his complaint about the second commercial re- make on the topical of McCain Foods second Ad on its International Pizza product now currently being run, not the one on which Mr. Boyd reported a bias against Black women and women in general. In that commercial there were two women, one black and the other white.
The Advertising Standards Canada reviewed McCain Foods second commercial re-make of the original derogatory commercial, the one being aired now, which contains only one female actor, not the one Frank Boyd complained about. The ASC say in their ruling:
“In light of your concerns, ASC staff reviewed the commercial currently being broadcasted, which only features one female actor. We did not evaluate the commercial as making a derogatory statement or comment about women.”
Mr. Boyd would not say this report is fraudulent just done on the wrong subject matter; the commercial on which Mr. Boyd did not make any complaint at all. In fairness to the public the ASC has a responsibility to evaluate the commercials on which the complaint from a complainant is made.
Right click the photo about to read the enlarged, full text of the ASC’s letter of response to Mr. Boyd from National Standards Coordinator, Jennifer Davidson
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